Zendaya and Roger Federer bring their star power to the tennis court in a new campaign for On. The visual starts with the two running into each other at an On store, exchanging competitive glances. This playful moment is a nod to Zendaya’s role as tennis star Tashi Duncan in the upcoming film Challengers.
On the tennis court, they engage in a unique game of “air tennis”, where they play a match without an actual ball. The concept highlights their competitive spirits and on-court chemistry, set to an adrenaline-pumping soundtrack reminiscent of Atticus Ross and Trent Reznor’s work.
Both Zendaya and Federer have strong ties to On. Zendaya was recently named the newest brand partner, tasked with reimagining some of On’s existing apparel collections and leading its creative campaigns across lifestyle, movement, and sports. Her involvement is expected to bring fresh perspectives and innovative ideas to the brand.
Federer, serving as an On entrepreneur, has a tennis-inspired collection with the brand. He has been actively involved in designing and promoting the products, leveraging his tennis expertise to create apparel and footwear that resonate with both athletes and casual wearers.
The campaign video showcases the playful rivalry between Zendaya and Federer while highlighting their individual contributions to On. Zendaya’s dynamic presence and fashion-forward approach complement Federer’s deep connection to tennis and his influence on the brand’s sportswear line.
The video, with its innovative concept and star-studded cast, aims to draw attention to On’s latest offerings by blending elements of sports, fashion, and entertainment.
By featuring two high-profile figures, On bridges the gap between sports and lifestyle. The campaign underscores the brand’s commitment to innovation, quality, and style, highlighting the versatility of On’s products for both athletic performance and everyday wear.
As the campaign video circulates, it is expected to generate significant buzz and engagement. Fans of Zendaya and Federer, as well as followers of On, will be keen to see how this collaboration unfolds and what new products the brand will introduce next.
The Zendaya and Roger Federer On campaign combines star power, creativity, and brand messaging. It positions On as a forward-thinking brand that values both performance and style, making it an attractive choice for consumers looking for high-quality sportswear and lifestyle apparel. Watch the campaign video below to see the collaboration in action.
