Jude Bellingham has certainly turned heads with his latest SKIMS ad. The 20-year-old Real Madrid sensation, set to star for England at Euro 2024, is featured in a striking campaign for Kim Kardashian’s clothing line. In a video posted on the SKIMS Instagram, Jude flaunts his athletic build in dark grey boxers, showcasing his chiseled abs.
The ad has sparked a buzz among fans on social media platform X, where many are marveling at his sculpted figure, with some even questioning, “Is he even real?” In the campaign video, Jude cleverly plays with words, stating, “I’m Jude Bellingham. Everybody’s wearing SKIMS.”
The post is captioned: ‘Jude Bellingham for SKIMS. As the Euros approach, the record-setting England player models our men’s underwear.’
Viewers didn’t hold back their reactions. Comments ranged from “Is this a joke? Like, is he even real?” to “I gasped” and “Lord help me with this one.” One particularly excited fan joked, “Jude Bellingham teamed up with SKIMS and I almost barked at my phone.”
Many are calling Kim Kardashian a ‘genius’ for snagging the young heartthrob as the new face of SKIMS. Fans praise her savvy marketing skills, with remarks like, “Great marketing once again!” and “Kim knows what she’s doing.”
Jude, who reportedly earns £220,000 a week at Real Madrid, has also won admirers on Instagram, with users applauding Kim for her choice. Comments like, “Kimberly you did not,” “She knew what she was doing,” and “Queen of marketing” flooded the post.
Kim expanded her SKIMS line to include men’s wear last October, with the help of stars like Brazilian soccer player Neymar, NBA’s Shai Gilgeous-Alexander, and NFL star Nick Bosa of the San Francisco 49ers.
Kim expressed her enthusiasm in a press release, stating, “Launching men’s wear marks a significant milestone for SKIMS, showing our dedication to creating comfortable solutions for everyone, not just women. Having icons like Neymar, Shai, and Nick join our campaign highlights SKIMS’ broad appeal.”
This announcement comes as Jude prepares to join the England team for the Euros. However, coach Gareth Southgate has reminded everyone that success at the Euros will require a team effort, not just standout performances from stars like Jude.
