Grammy-winning artist SZA is the latest celebrity to feature in Skims‘ campaign ads, modeling a dark brown matching underwear set from the brand’s Fits Everybody collection. The new underwear campaign for Kim Kardashian’s shapewear and clothing brand was released on Wednesday morning, ahead of SZA’s final tour stop in Los Angeles. The billboards donning the campaign images shot and directed by Greg Swales were seen surrounding The Forum.
Skims has previously cast bold-faced celebrities like Brooke Shields, Juliette Lewis, Cassie, Indya Moore, Becky G, and Chelsea Handler for its bra campaign that centered around women’s journeys towards self-love and acceptance. For a Valentine’s Day campaign last month, the brand featured real-life best friends Simona Tabasco and Beatrice Grannó, who endeared themselves to audiences as Mia and Lucia on the hit HBO show “The White Lotus.”
Skims’ Fits Everybody collection ranges in size from XXS to 4X and is meant to cater to all body types. Kim Kardashian, the brand’s founder, said in a statement that SZA’s honesty, confidence, and dynamic energy are unparalleled, making her the perfect fit for the collection.
SZA has been making headlines lately, not only for her fashion collaborations but also for her work in the music industry. She recently released a new song, “I Hate You,” and has been praised for her vocal talents and contributions to the R&B and soul genres.
Skims has been actively aligning itself with significant pop culture moments through its campaign ads, and SZA’s involvement is another example of this strategy. Kardashian’s brand has become a popular choice for women looking for comfortable and stylish undergarments and shapewear, with a wide range of options available to fit different body types and preferences.