NBA and SKIMS have recently unveiled a multiyear partnership, naming SKIMS as the official underwear partner for the NBA, the Women’s National Basketball Association (WNBA), and USA Basketball.
Kim Kardashian, Co-Founder & Creative Director of SKIMS, expressed her pride in the partnership, seeing it as a testament to SKIMS’ growing influence on culture. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent,” Kardashian stated, eagerly anticipating the positive impact of this collaboration.
Jens Grede, Co-Founder & CEO of SKIMS, highlighted the NBA’s significant impact on pop culture, entertainment, and fashion, stating that the partnership presents an exciting opportunity to engage the next generation of consumers and fans through basketball.
NBA Commissioner Adam Silver praised SKIMS as one of the most culturally influential brands and emphasized the league’s eagerness to bring unique experiences and premium products to fans through this collaboration.
The partnership extends to SKIMS’ recent launch of SKIMS Mens, which debuted on October 26. The collection includes three ranges of everyday essentials designed with a focus on comfort, style, and fit. To celebrate the launch, SKIMS introduced a new brand campaign titled “Every Body is Wearing SKIMS,” featuring NBA All-Star Shai Gilgeous-Alexander and other official athlete endorsers.
As part of the collaboration, SKIMS will receive extensive media exposure across various league platforms, including on-court virtual signage during NBA and WNBA national broadcasts, as well as the leagues’ official social and digital channels.
