Skims and The North Face have unveiled a limited-edition collection set to debut on December 10, blending The North Face’s archival designs with Skims’ distinct fit and palette. This collaboration bridges the gap between technical performance and modern style, catering to both winter sports enthusiasts and those seeking fashionable après-ski attire.
The collection includes 12 versatile pieces, featuring jackets, pants, base layers, and accessories. Highlights include a reimagined Denali jacket and pants, an adaptive one-piece originally designed for extreme expeditions, and a new fabric launch, Lycra Adaptiv, which offers flexibility and compression for a tailored fit. The pieces are available in sizes ranging from XXS to 3X, with retail prices spanning $60 to $1,200.
The collaboration is presented in four earthy colorways—ochre, sienna, cocoa, and onyx—and integrates Skims’ sculpting aesthetics with The North Face’s technical prowess. Skims’ signature body-hugging silhouettes are paired with advanced materials like DotKnit, a double-knit fabric designed to regulate moisture and provide warmth.
Two visually striking campaigns accompany the launch. One, shot in Chile, highlights the collection’s functionality on the slopes, while another, featuring Kim Kardashian, focuses on its versatility. Both campaigns reflect the synergy between the two brands’ identities.
The in-store shopping experience further amplifies this partnership, blending Skims’ sleek, curved design elements with The North Face’s technical precision. Fixtures and displays echo the tonal color scheme of the collection, creating a cohesive shopping environment.
This collaboration marks a new chapter for both brands, expanding their reach while showcasing their strengths. Skims, valued at $4 billion, continues to evolve with collaborations that emphasize inclusivity and innovation. Meanwhile, The North Face, a legacy brand known for equipping adventurers, demonstrates its adaptability in connecting with modern audiences.
With its blend of function and fashion, this collection is poised to resonate with a diverse audience, from skiers to trend-conscious shoppers.
