Alo Yoga is setting its sights on a groundbreaking campaign for the year 2024, and it’s pulling out all the stops. Known for its activewear often donned by celebrities and exclusive invite-only workouts at private gyms in Los Angeles and New York City, the brand has elevated its status with a compelling Spring 2024 ad spot, enlisting the charismatic Blackpink‘s Jisoo as its season’s ambassador.
In a visual narrative captured by photographer Jang Duk Hwa, the pop idol effortlessly showcases a fusion of Alo Yoga’s staple styles and yet-to-be-released spring pieces, with one ensemble appropriately incorporating the brand’s signature black and pink hues. The campaign places a significant emphasis on comfort, demonstrating the art of stylishly pairing items ranging from a glossy puffer miniskirt to ankle socks and a coordinated sweatsuit.
Jisoo, expressing her excitement about the collaboration, stated, “This partnership with Alo felt like the perfect match because my health and wellness has always been a priority for me. I love to move whenever I have the time, especially with Yoga Pilates.”
Already a well-established figure in the fashion realm, Jisoo frequently takes center stage at major Dior shows and graces the spotlight in Cartier campaigns, serving as an ambassador for both prestigious brands. Notably, her influence extends beyond the runway, with Launchmetrics revealing that she single-handedly contributed to 23% of the media impact value generated by Dior during Fall 2023 fashion month.