Rihanna‘s Fenty Beauty is set to make its debut in China this April, further expanding the brand’s global presence. With Fenty Beauty already a billion-dollar enterprise, Rihanna’s move to tap into the vast market of China, home to over a billion people, comes on the heels of the recent launch in India.
To coincide with the Chinese release, Rihanna graces multiple covers of Vogue China, showcasing a range of ensembles from renowned fashion houses such as Louis Vuitton by Pharrell, as well as pieces from emerging Chinese designers. The collaboration with Vogue China was a collective effort, with Rihanna collaborating closely with editor-in-chief Margaret Zhang and stylist Alvin Yu, among others.
Photographed by Hailun Ma, a prominent visual artist representing China’s post-90s generation, the images capture Rihanna’s essence with a blend of creativity and cultural significance. Hailun’s previous work, notably featured in American Vogue in 2022, highlighted China’s ethnic diversity through a captivating photo essay.
Reflecting on her collaboration with Hailun, Rihanna expressed admiration for the artist’s vision and expertise, stating, “I felt like I could just be a canvas… because I trusted her. I felt like she knew exactly what she was doing. She knew exactly the result she wanted, and she was able to get me there.”
