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The Balenciaga Summer 2024 Campaign Mirrors Demna’s Vision

Photographed by Jitka Hanzlová, Balenciaga‘s latest collection features a distinctive ensemble of the creative director’s family and close associates. The exclusive collection showcases a hybrid array of ready-to-wear garments, fluid tailoring, tailored casual wear, and trompe l’oeil accessories.

Notable personalities featured include Demna’s mother and husband, former teacher Linda Loppa, artist Eliza Douglas, actress Renata Litvinova, Krish Ghai, and models from the fashion house’s previous runway shows. Against an elegant backdrop resembling the grand halls of a palace, the subjects pose, blurring the boundary between three-dimensional individuals and the two-dimensional space they inhabit.

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