Charli XCX, the renowned pop artist, has always kept her fans guessing, and her recent move has only intensified their curiosity. Following her stunning debut at Coachella, she uploaded a screenshot of a new private Instagram profile, @360_brat, on her main Instagram account. Rather than providing an explanation or hinting at its content, the “Boom Clap” singer chose to leave the caption blank. The mysterious account had no accepted followers yet already featured 30 posts, fueling speculation among fans who are convinced that a new project announcement is imminent.
It has been a year since the release of Crash, Charli’s most commercially successful album to date, and she has been teasing new creative endeavors. As Coachella weekend came to an end and she bid farewell to the stage, she sent a clear message that the Crash era is over. In an Instagram photo caption, she wrote, “Final show of the crash era.. Rip main pop girl, I buried her alive.” To emphasize this point, she also tweeted a photo of herself standing in front of towering flames with the simple caption, “RIP CRASH.”
However, as one chapter closes, another begins. In February, the English musician mentioned in an interview with Vogue that her recording contract includes two more albums, leading fans to believe that @360_brat could be the start of a new promotional campaign.
RIP CRASH pic.twitter.com/BliRFYWIt7— Charli (@charli_xcx) April 23, 2023
Some fans speculate that this Instagram account may follow a similar concept to what Rosalía did with her MOTOMAMI account—an “album diary” where she shared behind-the-scenes photoshoots and song snippets. Others are hopeful for the release of a new song, especially after a low-quality clip of producer A.G. Cook playing Charli’s cover of Aqua’s “Barbie Girl” made rounds online in recent weeks. The snippet garnered praise from listeners, creating a frenzy of anticipation for the unreleased track. Some fans even speculate that the song might be featured in the 2023 film Barbie.