tyDi & JES bring hope with their new collaboration “Just Believe”.
Through his extensive discography that includes five full-length albums, countless singles and remixes, and numerous EPs across diverse genres, tyDi topped global charts, toured the world and made an indelible mark on the music world.
tyDi and JES began writing the track in 2018, well before his, or anyone else’s world turned upside down.
The song also comes in partnership with one of tech’s hottest new pieces of digital real estate. Enter Rachel van Nortwick, the brain Vinylly, the dating app that pairs you with matches based on your musical tastes.
The connection between ‘Just Believe’ and Vynilly was undeniable, as Rachel noted.
“When I heard the song, I instinctively felt a connection between the story and the experiences that led me to create Vynilly’. Pooling their creativity, the idea for a new type of music video was hatched. Conceived and directed by Los Angeles native Ben Meredith, ‘Just Believe’ releases with a beautifully crafted narrative-based music video. Taking Vynilly’s value proposition and spinning it into a compelling story, we follow multiple characters and timelines while JES performs the song from a downtown Los Angeles rooftop.
’We have managed to sidestep traditional product placement. It is so connected; it’s like the song is what inspired Vynilly, and vice-versa. Hopefully, the video creates the type of fun and exciting experiences we should all be enjoying in our relationships and dating” Rachel added.
