Beyoncé has released a bold video on Election Day encouraging voter turnout, blending her star power with a message of civic duty. The video, titled “Beywatch,” is a playful nod to Pamela Anderson’s iconic look at the 1999 MTV Video Music Awards, with Beyoncé reimagining the scene and replacing the classic MTV chyron with “No Visual Awards.” Set to her recent song “Bodyguard” from the country album Cowboy Carter, the video playfully addresses her absence of full visuals while also calling on fans to vote.
This year’s Halloween saw Beyoncé paying tribute to Anderson, capturing looks from Baywatch and Barb Wire. She also channeled other icons, including Betty Davis and Prince, showcasing her wide range of cultural inspirations. In Beywatch, Beyoncé wears Anderson-inspired costumes, keeping the theme lighthearted while subtly urging viewers to take action at the polls.
At a recent rally with former Destiny’s Child member Kelly Rowland, Beyoncé shared her thoughts on the importance of voting—not as a celebrity, but as a mother concerned about the future. She urged everyone to consider the bigger picture, advocating for a world that prioritizes freedom and unity. Her message was clear: voting is a chance to shape a better future.
Meanwhile, Republican candidate Donald Trump commented on Beyoncé’s involvement, criticizing her appearance at the rally. In response, the Harris campaign has continued to use Beyoncé’s “Freedom” from Lemonade as their official campaign anthem, despite previous attempts by the Trump team to use the track, which were swiftly blocked by Beyoncé’s label.
With the release of “Beywatch,” Beyoncé highlights her commitment to inspiring her fans, hoping to see them energized and active in the voting process.
