Marc Jacobs has pulled together a star-studded lineup for its Fall 2024 campaign, featuring Cardi B, Lil Uzi Vert, and Alex Consani. A quick look at Marc Jacobs’ TikTok page reveals a savvy marketing strategy, with content often inspired by the latest viral trends and tailored with a distinctive twist. This Fall campaign is no different, enlisting the talents of Cardi B, YouTuber and streamer Kai Cenat, alongside models and social media figures like Lil Uzi Vert, Irina Shayk, Alex Consani, Gabbriette, and Clairo. This lineup captures the essence of the modern digital world.
The campaign’s interview-style video, directed by filmmaker Harmony Korine and styled by Alastair McKimm, features each personality answering the question, “What is Marc Jacobs?” Lil Uzi Vert’s response, “Marc Jacobs is love,” echoes the designer’s sentiments from his July runway show, where he emphasized choosing love over hate and finding moments of reflection.
The Fall 2024 collection, introduced by Jacobs in July with his ongoing “paper doll” theme, will be available in August at select retailers, Marc Jacobs stores, and the brand’s website.
