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11 mins read

The G.A.M.E. Changers: Exclusive Interview with Tony Gaines, Founder of G.A.M.E.

Welcome to today’s special interview segment! We’re thrilled to be joined by Tony Gaines, the visionary founder of Guerrilla Arts Music & Empowerment (G.A.M.E.). Tony is a true trailblazer, shaking up the music industry with his groundbreaking initiatives that empower emerging artists. His latest venture, the Game Recognize Game competition, promises to revolutionize how we discover and nurture musical talent. This nationwide contest tears down traditional barriers and offers unmatched opportunities for artists to collaborate with industry icons and gain the exposure they deserve. Get ready to dive into Tony’s inspiring journey, explore the innovative use of blockchain technology in music, and discover how G.A.M.E. is reshaping the future of the industry. Without further ado, let’s welcome Tony Gaines!

Martha Jones: Tony, it’s fantastic to have you here. Could you share with us the driving force behind G.A.M.E.’s innovative approach to transforming the music industry and empowering emerging artists through initiatives like the “Game Recognize Game” competition?

Tony Gaines: Thank you! It’s great to be here. The driving force behind G.A.M.E. comes from my own journey in the music industry. Starting young in Lawrence, Kansas, I taught myself music production and worked my way up, collaborating with legends like Berner and Tech N9ne. But I also saw how tough and unfair the industry can be, often putting profits over artists’ creative control and well-being. That’s why we created G.A.M.E.— to change the game and give artists the support and opportunities that I never had. We’re using blockchain technology to make sure artists get their fair share and maintain control over their work. It’s all about transparency and fairness. The “Game Recognize Game” competition is a huge part of this mission. It’s not just about finding the next big star; it’s about building a community where artists can thrive, be creative, and get the support they need. We want to make the music industry more equitable and empowering for everyone involved. Our goal is to pave the way for a new generation of musicians who are in charge of their own creative destinies and can share their talent with the world in a fair and supportive environment.

Martha Jones: Can you explain how blockchain technology is integrated into the competition?

Tony Gaines: Blockchain technology is at the heart of the “Game Recognize Game” competition, and it’s a game-changer. Having seen firsthand how the traditional music industry can exploit artists, I wanted to create a system that’s fair and transparent. Blockchain allows us to do just that.
With blockchain, we can track all sales and royalty payments transparently, ensuring artists get what they deserve without delay. Fans aren’t just passive listeners anymore—they can earn royalties by engaging with our platform, from streaming music to participating in virtual concerts. This creates an interactive ecosystem where fans and artists both benefit.
We’re also using NFTs to open up new revenue streams. These unique digital assets give fans exclusive ways to connect with their favorite artists, and artists can monetize their creativity beyond traditional methods. For the competition, the top 10 selected artists will get 50% of the album profits, a huge shift from the norm. This is powered by our G.A.M.E. token ecosystem, an ERC-20 token that supports transparent and efficient transactions. Fans can earn and spend these tokens, deepening their engagement with the music they love.
On top of that, we are dedicating a portion of our profits to music and arts education in underserved communities. It’s all about creating a fair, transparent, and engaging platform that empowers artists and involves fans in meaningful ways.

Martha Jones: What role do NFTs play in the “Game Recognize Game” competition, and how do they benefit the artists involved?

Tony Gaines: NFTs play a crucial role in the “Game Recognize Game” competition, offering groundbreaking ways for artists to engage with fans and generate new revenue streams. By integrating NFTs, we are transforming the artist-fan relationship and providing substantial benefits to the artists involved.
Firstly, NFTs allow artists to create unique digital assets such as exclusive tracks, artwork, and behind-the-scenes content. Fans can buy, sell, and trade these NFTs, creating a dynamic marketplace that generates excitement and financial benefits. Each transaction is recorded on the blockchain, ensuring transparency and security.
For the competition, we are taking NFTs a step further by releasing the compilation album as a presale NFT package. This special package will feature characters representing all the finalists, giving fans a unique collectible that ties directly to the artists they support. This initiative not only enhances the fan experience but also opens up a new and innovative revenue stream for the artists.
The financial stability provided by NFTs allows artists to experiment with new digital content and engage deeply with their audience. This engagement turns fans into active participants in the artist’s journey, fostering a stronger connection between them.
Moreover, the buzz generated by NFTs attracts media attention and new fans, increasing the visibility of the artists. With transparent and traceable transactions, artists receive fair compensation, addressing long-standing issues in the music industry related to revenue sharing and control.
By incorporating NFTs into the “Game Recognize Game” competition, G.A.M.E. is at the forefront of technological innovation in the music industry. We equip artists with the tools to thrive in the digital age, fully capitalizing on their creativity and hard work while revolutionizing their interaction with fans. This approach not only benefits the artists financially but also empowers them to take control of their creative destinies in an ever-evolving industry.

Martha Jones: What was the inspiration behind creating a compilation album for the top 10 finalists
in the “Game Recognize Game” competition?

Tony Gaines: The inspiration behind the compilation album comes from our mission to revolutionize the music industry. We want to provide a platform that not only showcases artists’ incredible talents but also deeply engages fans.
This album is about more than just highlighting the best of the “Game Recognize Game” competition. It’s about creating a curated journey for fans, making them active participants in the artists’ stories. We believe in the power of music to connect people, and this album embodies that mission.
We’re also looking for a flagship artist through this project. The top 10 finalists promote their individual songs from the compilation, showing us who can truly engage their fanbase and demonstrate the drive and creativity needed to succeed. It’s a real-world test to find the artist with the potential to be our leading star.
We’re investing a six-figure budget into promoting this compilation because we believe in the talent we’re nurturing. This investment amplifies the artists’ reach and allows us to see who can capitalize on the exposure and resources provided.
The compilation album is also a way to spread awareness about G.A.M.E.’s vision. Each track represents our commitment to fair compensation, creative freedom, and technological innovation. By integrating blockchain technology and leveraging NFTs, we ensure all transactions are transparent and fair, creating new revenue streams for artists and unique experiences for fans.
In essence, the compilation album is a strategic effort to showcase our values, engage with our audience, and find the next standout artist to lead our label into the future. It’s about empowering artists and transforming how music is created and enjoyed.

Martha Jones: Can you describe the process and significance of the artist development sessions provided to the flagship artist?

Tony Gaines: Absolutely! Our artist development sessions at G.A.M.E. are all about transforming exceptional talents into industry leaders. Supported by a team of seasoned industry veterans, we provide comprehensive guidance that empowers artists both creatively and professionally.
Our process includes personalized training in songwriting, production, and performance, alongside technical skills development in sound engineering and studio work. We also emphasize essential industry knowledge, covering business acumen, marketing, and branding to help artists build sustainable careers.
Artists get hands-on studio time and live performance opportunities, which are vital for refining their craft and connecting with audiences. Our mentorship program offers one-on-one guidance from industry experts, ensuring personalized support and valuable networking opportunities.
We allocate a full budget for each artist’s development and promotional activities. We’re also in discussions with the legendary Wendy Day to further enhance their career trajectory. This holistic approach not only cultivates musical talent but also prepares artists to navigate the industry’s complexities with confidence and independence.

Martha Jones: What resources does G.A.M.E. provide to help the Flagship Artist develop and execute their community project?

Tony Gaines: At G.A.M.E., we believe in empowering our artists to make meaningful contributions to their communities. The G.A.M.E. Token, an ERC20 token, is central to this mission. It enables transparent and efficient transactions, ensuring resources for community initiatives are used effectively. This token seamlessly integrates giving back into our business model, providing our flagship artists with the support they need to create lasting positive impacts.
Here’s how we support our flagship artists:

  • Financial Backing: We allocate a substantial budget for each artist’s community project, covering all necessary expenses.
  • Expert Mentorship: Our team of industry veterans offers personalized guidance to help artists plan and execute their projects effectively.
  • Networking Opportunities: We connect artists with local organizations, community leaders, and key stakeholders to amplify their project’s impact.
  • Marketing and Promotion: Our PR team generates media coverage and public awareness, while our social media support helps engage the community and build momentum.
  • Educational Resources: We provide workshops and training on community engagement and project management to equip artists with essential skills.

At G.A.M.E., we ensure our flagship artists have everything they need to make a significant impact in their communities. Through financial support, professional guidance, networking, and the innovative G.A.M.E. Token, we empower our artists to lead projects that benefit their communities and reflect our core values.

Martha Jones: How does G.A.M.E. plan to support the Flagship Artist in producing a high-quality music video?

Tony Gaines: We understand the importance of high-quality music videos for an artist’s career. To support our flagship artist, we provide a substantial budget, access to state-of-the-art production facilities, and top-tier professional teams. We collaborate with experienced directors and cinematographers to ensure the highest quality.
Our approach balances creative freedom with expert guidance. We assist with concept development, storyboarding, and detailed planning, ensuring the artist’s vision is realized. Post-production is handled by skilled editors who add top-notch finishing touches.
Finally, our PR and marketing teams work to promote and distribute the video widely, maximizing its reach and impact. This comprehensive support ensures our artists create standout music videos that elevate their brand and engage their audience.

Martha Jones: What types of industry professionals and potential collaborators does G.A.M.E. connect the Flagship Artist with?

Tony Gaines: Building strong industry connections is crucial for an artist’s success. With the expertise of gold and platinum producers and engineers, we leverage our extensive network to provide unparalleled support to our flagship artists.
We connect our artists with top-tier industry professionals, including renowned producers and experienced songwriters, to help refine their sound and craft compelling music. They work with skilled recording engineers to ensure every track is of the highest quality.
Marketing and PR specialists help build their brand, promote their music, and engage with fans effectively. For music videos, we collaborate with top directors and production crews to create visually stunning and impactful content.
We also provide connections to live performance coaches to hone their stage presence and deliver captivating shows. Experienced business and tour managers assist with contracts, financial planning, and successful tour execution.
Additionally, we facilitate collaborations with other artists across various genres, opening up new creative possibilities. Artists can also work with tech innovators to explore cutting-edge ways to engage with their audience.
Furthermore, we are in discussions with the legendary Wendy Day, whose industry insight and connections will greatly enhance the support we offer.
By connecting our flagship artists with these industry professionals and collaborators, G.A.M.E. ensures they have comprehensive support to thrive in the competitive music industry and reach their fullest potential.

Martha Jones: What are the long-term benefits for an artist being chosen as G.A.M.E.’s Flagship Artist?


Tony Gaines: Being chosen as G.A.M.E.’s Flagship Artist is a transformative opportunity that lays the foundation for a successful and sustainable career in the music industry. Our flagship artists gain access to an extensive network of industry veterans, ensuring they receive top-tier guidance and support. We prioritize the artist’s creative freedom and fair compensation, allowing them to retain control over their work while achieving financial stability and growth.
Through the G.A.M.E. Token, artists have innovative ways to engage with their audience and generate revenue, keeping them at the forefront of industry innovation. Our holistic approach includes personalized training, mentorship, financial backing, and professional guidance, preparing artists to navigate the music industry’s complexities.
We focus on long-term career development, helping artists build a loyal fan base, manage their brand, and explore diverse revenue streams. Additionally, we empower our artists to lead community projects, integrating giving back into their careers, enriching their personal fulfillment, and strengthening their connection with fans and the community.
Being G.A.M.E.’s Flagship Artist means more than just industry success; it means becoming a leader, innovator, and inspiration in the music world. We provide the platform, tools, and support—our artists provide the passion and talent. Together, we redefine what’s possible in the music industry.

Martha Jones: What legacy do you hope for G.A.M.E. to leave in the music industry, and how do you envision it shaping future generations of artists?


Tony Gaines: We are on a mission to revolutionize the music industry, creating a legacy of empowerment, innovation, and equity. My time in this business has shown me the industry’s potential to be both a platform for extraordinary talent and a challenging environment for artists to navigate. With G.A.M.E., we aim to transform this landscape into one where artists are not only celebrated but also genuinely supported and fairly compensated.
Our vision is to establish a new standard where artists have the freedom to control their creative destinies, achieve financial stability, and engage deeply with their communities. By integrating cutting-edge technology such as the G.A.M.E. Token, we provide artists with innovative ways to interact with their fans and create new revenue streams. This token isn’t just a financial tool; it’s a symbol of our commitment to transparency, fairness, and community engagement.
We envision a world where the barriers that once held back talent are dismantled, and artists are empowered to reach their full potential. Through our comprehensive development programs, artists receive the mentorship, resources, and opportunities they need to thrive. We connect them with industry veterans, provide state-of-the-art production facilities, and support them in creating high-quality content that stands out in a crowded marketplace.
Our commitment to community projects underscores our belief in the power of music to inspire and uplift. By encouraging artists to lead initiatives that give back, we instill a sense of purpose and responsibility that extends beyond their music careers. This approach not only enriches their lives but also creates a positive impact on society, fostering a culture of giving and connection.
The legacy we hope to leave is one of lasting change—a reimagined music industry where fairness and innovation are the norms, not the exceptions. We aim to inspire future generations of artists to dream bigger, push boundaries, and create without limitations. G.A.M.E. is more than a platform; it’s a movement towards a more inclusive, dynamic, and equitable future for music.
In shaping this future, we see artists who are not only successful but also leaders and innovators, setting new benchmarks for what’s possible in the music world. We provide the platform, the tools, and the support; our artists provide the passion, talent, and vision. Together, we will redefine what’s possible in the music industry, leaving a legacy of inspiration, empowerment, and profound change.

Thank you for joining us for this enlightening conversation with Tony Gaines. His passion for music and dedication to empowering artists through G.A.M.E. is truly inspiring. The “Game Recognize Game” competition is set to revolutionize the music industry, breaking down barriers and creating new opportunities for talented musicians.

If you’re an emerging artist or a music enthusiast, don’t miss out on the chance to be part of this movement. Visit the G.A.M.E. website to learn more about the competition and how you can get involved.

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