HUGO BOSS has announced a global, multi-year design partnership with David Beckham for its BOSS brand. This collaboration is set to transform the BOSS Menswear collections over the coming years.
This partnership marks a first for BOSS Menswear, bringing a fresh and engaging approach to its designs. The collaboration will showcase styles and aesthetics inspired by both David Beckham and BOSS, aiming to resonate with a broad international audience.
In the upcoming seasons, the strategic partnership will feature capsule and seasonal collections designed and curated by David Beckham. Drawing on his lifelong experience and style expertise, David will be involved in every stage of the concept and design process. These collections will reflect his signature look while aligning with BOSS’s premium lifestyle positioning, commitment to excellence, and high-quality standards. The collaboration will focus on both formal and casual menswear, with the first collection set to launch for Spring/Summer 2025. David Beckham will also be featured in the brand’s global campaign for Fall/Winter this year.
“Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful. I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire for excellence. I look forward to sharing what we’ve been working on so far, including the Fall/Winter 2024 campaign as the first step in our long-term partnership,” said David Beckham.
“David Beckham is a true global icon in both sports and fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand. We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership,” said Daniel Grieder, CEO of HUGO BOSS.
