DKNY is teaming up with the National Alliance on Mental Illness to make an adaptable pullover with the “Today I Feel” slogan.
On Monday DKNY launches a fall campaign, titled “Today I Feel,” shot by Sam Rock and styled by Edward Bowleg.
The promotions include Quannah Chasinghorse, model and environment champion; Miles Chamley-Watson, Olympic fencer; Julia Cumming, vocalist musician and lobbyist, and artist lyricist Yendry.
The singular representations hope to catch the life of New York City and were accepted in such areas as the Lower East Side and a Brooklyn housetop. The text catches a scope of points of view, encounters and standards of the cutting edge New Yorker.
For instance, Chasinghorse says, “Today I Feel Mischievous,” Yendry says, “Today I Feel Grateful,” while Cumming says, “Today I Feel Electric.”
The ladies show up in such fall DKNY looks as checked fitting, veggie lover cowhide, and proclamation outerwear, while the men are wearing athleisure sets, crisp fitting and simple basics.
DKNY is cooperating with emotional wellness association the National Alliance on Mental Illness (NAMI)) to make an adaptable pullover with the mission slogan “Today I Feel” as a brief for shoppers, superstars and promoters to commend their sentiments and rouse self-articulation on World Mental Health Day and consistently. The pullover retails for $129 and will be accessible for preorder on dkny.com and in select worldwide retailers starting Sept. 6.
DKNY will introduce the #IFeelDKNY hashtag through outdoor advertising in key global markets.