Gucci tapped one of our favorite West Coast rappers Snoop Dogg to star in the luxury Italian fashion house’s latest ad campaign “The Love Parade.”
Surrounded by the cinematic aura of the #GucciLoveParade collection, Snoop Dogg sits down to a boisterous banquet in a satin suit paired with a velvet neck bow and cowboy hat, the luxury brand said in one of its Instagram posts.
Gucci also explained on YouTube that the campaign portrays the modern myth of cinema through a sequence of obsessions and desires. Captured by photographers Mert Alas and Marcus Piggot, the stars celebrate the ritual of the banquet.
This latest campaign comes after Gucci’s creative director, Alessandro Michele.