G-Eazy announced his status as H&M’s latest design collaborator—and Ford Models first-ever signed rapper.
The G-Eazy & H&M range will take inspiration from the rapper’s personal style.
“G-Eazy is such a cool guy, he defines the menswear moment right now and it’s been a real pleasure to work with him on these sharp pieces,” Andreas Löwenstam, H&M’s men’s head of design said in a statement. “We love his unique take on streetwear with tailoring, and his love of checks and vivid color.”
“My taste in music is very eclectic. It has been my entire life. I grew up in the Bay Area, which is a very diverse, multicultural area. I was exposed to a lot of different styles of music, a lot of different cultures. My aunt and uncle played in a surf rock band. Me and all my friends listened to 2Pac and Mac Dre and E-40. So rock ‘n’ roll and contemporary hip-hop both really influenced my style and my music.”- G-Eazy