Months after the release of her latest album, HIT ME HARD AND SOFT, Billie Eilish has debuted the official music video for “BIRDS OF A FEATHER,” the standout track from the record. This pop ballad has become a popular backdrop for TikTok and Instagram content over the summer, but fans have been eagerly awaiting the accompanying visuals.
Directed by Aidan Zamiri, known for his recent work with Charli XCX, the music video features a minimalist aesthetic. Eilish is seen alone in a sparse, empty room at the beginning, but as the song progresses, she is unexpectedly lifted and dragged throughout an office space by an unseen force. This dramatic imagery serves as a representation of the overwhelming experience of love, suggesting that such emotions can pull you in various directions without concern for the outcome.
Eilish has a history of valuing her music videos as a vital part of her artistic expression. She has previously mentioned her passion for visual storytelling, emphasizing her desire to directly translate her ideas into her videos. The release of this new video coincides with the start of her tour, set to begin on September 29.
