Rihanna’s lingerie and loungewear brand, Savage X Fenty, has launched its Classics by Savage X Fenty collection, which includes a variety of men’s boxers, briefs, and tees. The collection debuted on Tuesday, July 9, with a promotional photo that quickly gained attention. In the photo, Rihanna and A$AP Rocky’s two-year-old son, RZA, is seen sitting on his father’s shoulders. Both are dressed in matching black tank tops and boxers from the new collection, showcasing the brand’s style and appeal.
Rihanna and A$AP Rocky welcomed their first child, RZA, in May 2022, and their second child, Riot Rose, in August 2023. Their growing family has been a point of interest for fans, and this latest campaign adds a personal touch to the brand.
In a recent cover story for Interview magazine, Rihanna discussed motherhood and the possibility of expanding her family further. In a conversation with her former stylist, Mel Ottenberg, the nine-time Grammy winner shared her openness to having more children. “As many as God wants me to have,” she said. “I don’t know what God wants, but I would go for more than two. I would try for my girl. But of course, if it’s another boy, it’s another boy.”
Rihanna shared some endearing stories about baby RZA, including that his first word was “hey.” She recounted, “I used to try to get his attention all the time, and I would say, ‘Hey, hey, hey.’ And one day he said it back to me in the same melody, and I kept singing it and he kept following it over and over again.” This story highlights the close bond between mother and son.
She also talked about RZA’s current favorite songs, giving a glimpse into their family life. “Oh my gosh. There’s ‘Penguins Salute.’ There’s ‘Twinkle Twinkle Little Star.’ RZA gets really emotional about that. Now he’s really into ‘Head, Shoulders, Knees and Toes,’” Rihanna said, illustrating her son’s growing interest in music.
The Classics by Savage X Fenty collection underscores Rihanna’s commitment to inclusive and stylish loungewear. Known for prioritizing diversity and comfort, the brand’s latest launch continues this tradition. Featuring her son in the campaign adds a personal and relatable element that connects with fans.
Rihanna’s approach with Savage X Fenty has consistently pushed boundaries. The inclusion of RZA in the promotional campaign marks another significant moment, blending her personal and professional life in a relatable way.
As Rihanna and A$AP Rocky navigate parenthood, fans look forward to more insights into their family life. Through interviews and promotional photos, their journey continues to inspire many. The release of the Classics by Savage X Fenty collection once again shows Rihanna’s ability to create impactful and meaningful moments that resonate with her audience.
RZA’s role in the Savage X Fenty campaign highlights the stylish new collection and celebrates the bond within their family. As Rihanna expands her brand and family, fans can expect more heartfelt moments and innovative products from Savage X Fenty.
