Ferrari is racing into fashion. Ferrari’s plans to extend its brand also include a new restaurant in hometown Maranello in northern Italy with Michelin-starred chef Massimo Bottura.On sunday Ferrari showed it’s first in-house fashion collection.This was Ferrari’s first high-fashion collection: an ambitious and well-financed attempt to transform the brand from a luxury automotive company into a luxury lifestyle name that will serve as an avatar of Italian aesthetics to the world.
Will we see Ferrari fashion at fashion weeks in the future? One thing that is clear from the collection is that the clothes appeal to a young generation.We recognise the colourful logos, the patterns and cuts that are very reminiscent of other big street style brands. The collection can be described as a mix of sportswear and chic casual. You can see a clear mix of neon colours and primary colours as well as black, white and grey.
Those who want to watch the whole show can do so here in the YouTube video:
