Penomeco is a force of nature in the world of Korean hip-hop, known for his unapologetically unique style and an approach to music that continually pushes boundaries. From his rise to fame as a winner on Breakers to his pivotal role in the iconic Fanxy Child crew, he’s been a trendsetter in the industry. But with his latest release, “KK,” Penomeco has once again proven that he’s not just following the rhythm—he’s setting it. His sound is experimental, his lyrics are sharp, and his journey from mainstream labels to striking out on his own with the independent brand if I shows just how far he’s come as an artist.
As he prepares for the release of his upcoming project RNSSNC TAPE, Penomeco is shedding old skins and stepping into a new era. In this exclusive interview, we dive deep into the heart of his creative process, explore the meaning behind “KK,” and chat about what’s next for the artist who’s never been afraid to challenge the status quo. Penomeco opens up about everything from his artistic evolution to the humor and honesty that fuel his latest work—and what’s driving him to keep pushing forward. Get ready to discover a side of Penomeco you’ve never heard before.
What is a behind-the-scenes ritual or habit you have before recording or performing that helps you get into a creative mindset?
I don’t really have a special routine. I usually lighten the mood by chatting casually with my coworkers, and the conversations tend to be positive and uplifting.
How do you deal with creative blocks or self-doubt during your artistic process?
Managing stress when feeling down is super important, but I don’t have any magic tricks. I probably don’t have the healthiest habit since I smoke quite a bit. Like I mentioned before, I talk a lot with my teammates—before it was mostly small talk, but now we dive into deeper, more focused discussions about the projects we’re working on.
Can you tell us more about how your new project, RNSSNC TAPE, challenges traditional album concepts and what new sides of you listeners will discover?
The first thing that stands out is the sound experimentation. I’ve been working on developing my existing strengths and proving just how versatile I am as an artist across different genres. The visuals will match that vibe—not typical or conventional, but more offbeat and experimental.
The music video for “KK” has a really strong visual style. What was the concept behind it, and what did you want it to express?
KK is kind of a mix between a cheeky joke and playful teasing. It’s not serious or straightforward communication. It’s more like black comedy—throwing sharp, witty questions that carry a bit of bite.
How did you come up with your stage name, PENOMECO, and what personal meaning does it have for you?
When I was studying in Japan, I made up the name PENO, and I combined it with “made in Korea,” shortened to PENOMECO.
Imagine you could design your own stage or music video without any budget or technical limits—what wild concept would you bring to life?
I want to turn every track on the album into a brutal movie. To the point where it could be called the Lars von Trier of the music scene.
If you could advise your pre-debut self about creativity, what would you say?
I wish I doubted myself less and made decisions faster. I’m on the right track with what I’m thinking now, so I just need to stop worrying and get moving.
Has a fan’s story or message ever changed your perspective on your music?
It might sound simple, but hearing “I’m waiting for you” really motivates me. Waiting without any certainty only happens when there’s love involved. Knowing that there are people who love my music and are waiting for it pushes me to keep going and work harder.
What’s a question you wish interviewers would ask you but never do?
How do I want to be remembered, and how do I want to die? (laughs)
