Rising indie-pop artist Sombr continues his breakout year with the release of a glitzy new music video for his single “12 To 12,” featuring pop culture fixture Addison Rae. The visual, released on July 25, is a disco-infused spectacle that marks another major step in Sombr’s rapid ascent, following the momentum of his March single “Undressed” and the announcement of his first headlining tour, The Late Nights & Young Romance Tour.
Set against the backdrop of a vibrant, light-up dance floor reminiscent of Studio 54, the “12 To 12” video finds Sombr channeling dual personas — a late-night television host and musical guest — while Rae joins him with synchronized choreography and solo dance moments. The styling, set design, and pacing all lean heavily into a retro-futuristic aesthetic, blending 1970s disco culture with Gen Z charisma.
The single arrives at a pivotal time for both artists. Rae, who recently released her debut album Addison via Columbia Records, will also be heading out on tour in August. Her appearance in the video adds star power and crossover appeal, boosting visibility for Sombr as he prepares to hit 18 cities across the U.S. and Canada this fall.
Sombr’s The Late Nights & Young Romance Tour kicks off September 30 in St. Paul, Minnesota, and wraps October 28 in Los Angeles. The tour includes stops in New York, Toronto, Atlanta, and San Francisco, positioning the singer-songwriter as one of the year’s most closely watched new acts on the indie-pop circuit.
