Hailey Bieber is the face of Vogue Italia’s August 2025 issue, with a cover that reimagines her recent American Vogue appearance through a European lens. Photographed by Mikael Jansson in California’s Joshua Tree desert, the image was originally released in June as part of Vogue US’s summer edition and has now been reprinted by Vogue Italia for its latest issue.
The cover features Hailey Bieber reclining on sunlit desert rocks in a minimalist Michael Kors bikini, paired with sculptural Alaïa sunglasses. The styling is understated, channeling a sense of modern ease and natural glamour that aligns with Bieber’s established public image. Jansson’s photography leans into the harsh beauty of the desert landscape, creating a contrast between the model’s calm composure and the environment’s rugged intensity.
While the use of reprints across international editions has become more common under Condé Nast’s global editorial strategy, Vogue Italia’s reuse of the image has sparked conversation online. Fashion critics note that, although the image is not new, its publication in the Italian edition gives it new resonance. The stripped-back styling and stark setting echo Vogue Italia’s long-standing tradition of avant-garde visuals and editorial restraint.
This marks Hailey Bieber’s third appearance on the cover of Vogue Italia and adds to her growing portfolio of high-fashion moments in 2025. So far this year, the model and entrepreneur has appeared in campaigns for Saint Laurent, participated in Milan Fashion Week, and expanded her skincare brand, Rhode.
Though the cover lacks a fresh shoot, its reuse underscores the strength of the original concept and the enduring appeal of Bieber’s presence. With her signature blend of poise and accessibility, she remains one of fashion’s most bankable faces—and Vogue Italia appears keen to keep her front and center.
The August 2025 issue of Vogue Italia is on newsstands now.
