South African pop sensation Tyla isn’t done reinventing herself just yet. While her recent promise of “full-on rap songs” teased a sharp left turn from her earlier work, her latest single “Is It” finds her back in familiar terrain: sultry, danceable, and irresistibly cool.
The track leans into Tyla’s signature fusion of global pop, Afrobeats, and R&B, anchored by a slinky, bass-heavy groove that pulses with quiet confidence. “Is it wrong that I wanna get right / Wanna get right with you?” she teases in the hook, delivering the line with the calm self-assurance of someone who already knows the answer.
The video, directed with a sleek sense of motion and mood, mirrors the song’s themes of playful temptation. Tyla moves through a series of transforming rooms — from an intimate slow-dance setting to a full-on club scene — while surrounded by dancers who mirror her graceful intensity. There’s no over-the-top spectacle here, just clean visuals, fluid choreography, and the unshakable presence of a rising star who knows how to own the frame.
“Is It” follows May’s “Bliss,” another standout single that came with its own Erewhon smoothie — a peak Los Angeles move that somehow felt perfectly on-brand for Tyla’s Gen Z-savvy rollout. She’s been everywhere this year, from joining Lisa of BLACKPINK on the dreamy “When I’m With You” to making an unexpected but catchy appearance on the Smurfs soundtrack with “Everything Goes With Blue.”
With “Is It,” Tyla proves she can keep the momentum going while staying true to her core. She might be experimenting with new styles behind the scenes, but on this one, she’s in her element: gliding across beats, asking the right questions, and looking effortless doing it.
