BJRNCK ’s new single “Crazy” is less breakup song, more emotional scorched-earth policy. The Chicago-born singer-songwriter, known for her velvet voice and razor-sharp honesty, released the fiery track and its equally chaotic video this week via Geffen Records — and if you weren’t already paying attention, now’s the time to start.
In the Salty Simkins–directed visual, BJRNCK fully embraces the delusional fantasy version of herself: the one who actually says what she’s thinking. Jealous, impulsive, emotionally unhinged? Maybe. But also: unbothered, iconic, and probably better dressed than whoever broke her heart.
“Crazy is one of my four personalities,” BJRNCK said (casually) about the track. That checks out.
It’s not the first time she’s leaned into the beautifully messy world of romantic entropy. After collaborations with Future and Metro Boomin (Drink N Dance) and Omarion (Sunny Dayz), BJRNCK has built her lane on the intersection of late-night feelings and early-2000s R&B nostalgia. Her last few singles — “Club,” “Expresso Martini,” and the slow-burn banger “Real” — hinted at the storm brewing. Now it’s here. It wears red, it’s got nails sharp enough to cut through steel, and it probably posts your text messages on Close Friends.
The rollout for “Crazy” has included what can only be described as A+ unhinged energy on Instagram and TikTok. Behind-the-scenes chaos, cryptic captions, aesthetic meltdowns — all of it. And with a full project coming soon, 2025 is looking like BJRNCK’s final form: emotionally fluent, just a little unstable, and incredibly fun to watch.
Moral of the story? If BJRNCK says she’s fine, check the lyrics.
