Oscar Maydón is chasing legacy, and Rico o Muerto Vol. 1 is his loudest declaration yet. The album is a bold flex from a star who knows exactly what throne he’s aiming for. But it’s “Asquerosamente Rico,” his collaboration with Peso Pluma, that delivers the record’s most unapologetically gaudy centerpiece. The title alone (“Disgustingly Rich”) leaves no room for humility—this track is all about excess, delivered with a snarl and a smirk.
The video for “Asquerosamente Rico,” released the same night as the album, is visual opulence turned up to eleven. Think: yachts, women, stacks of cash, and the kind of aesthetic that looks like a narco dream filtered through a TikTok algorithm. It’s not subtle, but it’s not supposed to be. Maydón and Peso Pluma know the rules of the regional urbano game—they helped write them—and this video plays like a victory lap through their own glittering empire.
Peso Pluma, fresh off his genre-defining run in corridos tumbados, slips comfortably into this world of blinged-out machismo. His charisma, always magnetic, is slicker than ever here. Meanwhile, Maydón’s presence is steely, deliberate, and clearly calculated. He’s no longer trying to prove anything—he’s already in the building, counting bills with one hand and writing new rules with the other.
But under all the luxury branding and gangster posturing, there’s something more ambitious brewing. Rico o Muerto Vol. 1 feels like a carefully plotted universe, each track a piece of a larger narrative about power, pride, and the price of climbing out of nowhere. When Maydón says this is the best album of his career, he’s not bluffing—he’s staking a claim.
The full project reads like a roll call of contemporary regional stars: Fuerza Regida, Junior H, Neton Vega, Anuel AA, Luis R Conriquez, and Gabito Ballesteros. But it’s not just about star power—it’s about strategy. These are collaborations chosen with surgical precision, each track leaning into a specific mood, a particular lane within the sprawling soundscape of modern Mexican music.
On “Tu Boda,” a previously released standout with Fuerza Regida, Maydón flexes heartbreak like it’s a custom chain. On “Tuxxi,” Anuel AA’s trap bravado meets Maydón’s earthy confidence for a bilingual banger that refuses to be boxed in. And “Asquerosamente Rico”? That’s the anthem for the top floor, the moment the grind pays off and the champagne never stops flowing.
