With a voice as bold as her vision and choreography that radiates pure confidence, Alexandra Beck is stepping into the spotlight with unapologetic force. The rising dance-pop artist, who recently dropped her sizzling debut music video, “Hit This,” is capturing attention for her intoxicating blend of early 2000s nostalgia, razor-sharp vocals, and sultry performance energy. A proud Canadian now thriving in Los Angeles, Alexandra Beck brings the full force of her artistry to every beat, balancing vulnerability with bold sensuality, all while self-funding her journey and grinding behind the scenes. We caught up with her to talk about the making of “Hit This,” working with powerhouse choreographer Marissa Heart, and what’s fueling her next wave of musical evolution.
Congratulations on releasing your very first music video! How does it feel to see “Hit This” out in the world after putting so much heart, energy, and vision into it?
Thank you so much—your words mean way more than you know. Honestly, it’s been insane to see the response from my fellow musicians & super talented folk I know, as well as people who aren’t in the music industry. A lot of people are telling me that it’s by far my best work yet. It’s really amazing to finally see my 2 worlds collide the way they are now—I just didn’t expect them to, at least not in this way. I have been dancing my whole life, but I haven’t loved dance as much as I have until now, nor has it inspired me the way it has until now.
LA’s dance scene and the styles that flourish here really brought out a sultry side & energy I didn’t know I had in me. But it really fits me, my aesthetic, and my music. I’m a super sexual person, and as a result, a lot of my songs are pretty out there & sexy songs. As soon as I started dancing in heels in LA was the moment I realized that “Hit This” (one of my strongest songs by far) needed to be a fully produced music video with dancing as a main component. The way I dance in class completely matches a lot of my music’s vibes. Also, it feels amazing! I DID THAT!
The music video for “Hit This” blends edgy pop with powerful choreography—how did you and Marissa Heart work together to shape that fierce visual identity?
Marissa is one of the hardest-working people in LA and such a visionary, so it was a very easy job. We also already have the added component that we know each other well, because I’m one of her dance students every week.
Marissa wanted to know everything about why I wrote the song, the person I wrote the song about, the night I wrote the song to recreate the storyline for the song, and the night I wrote the song about. Brian Jara, who films our dance classes every week, was a natural fit for camera, lighting, and directing. Marissa & Brian always make magic together, and this was one of the first music videos they worked on together.
There’s a distinct early 2000s vibe in both the track and the visuals—how do you balance nostalgia with modern pop production to create your signature sound?
Thank you so much—that’s a huge compliment. I think being in LA is the best way to know what is on trend—so just by being here and being immersed in the music scene, I’m subconsciously letting modernity seep into my music. Although I think I’m most inspired by early 2000s music, because I was a kid in that era, and that’s the first music I fell in love with.
Early 2000s music undeniably had some of the catchiest music of all time, and I believe when writing songs to this day(no matter what the current trends are), melody is king. If I’m writing a song and the melody is trash, I’m going to trash the song, and you’re never going to hear it.
You star alongside a dynamic cast in the video—can you tell us about working with Remus Capota as your love interest and how that chemistry translated on screen?
Remus is such a stylish, wonderful, kind, and humble human. I actually found Remus through an online modeling website, and we went for coffee to make sure we were a good fit before the day of filming. Remus was so complimentary of me and was so considerate of making sure that my day of filming went perfectly. HE’S ALSO FUCKING STUNNING—so it was definitely not hard to act like I was interested in him on screen. I hope this music video blows up just so Remus can be the next poster child of Calvin Klein. 😂
From concept to final cut, what was the most challenging—and the most rewarding—part of bringing “Hit This” to life on screen?
Honestly, dancing for 6-7 hours on set, half of it in the rain, is hard work! Takes a ton of stamina, adrenaline, and sheer belief in the team. Most rewarding was seeing just how my team came together for me and showed me all the love in the world. Being on set with all these great people who really do love me has really made me feel like I am living my purpose. The fact that both of my backup dancers (Tati Gonzalez and Carolina Li) are my close friends really made me feel even better about things. They truly love me, support my vision, and want to see me win.
You’ve cited artists like Beyoncé, Usher, and the Pussycat Dolls as inspirations. How do these icons influence your performances and songwriting, and what elements do you draw from them to create your own identity?
Every great artist has inspired me in some way. I think all these artists that you mention don’t let their vocals falter, although they are going all out with choreography. It’s really hard to sing with the strength of Beyonce and dance as hard as she does. They inspire me to have the stamina to do just the same.
With your recent move to Los Angeles, how has the city’s vibrant music scene influenced your creative process and opened new avenues for collaboration?
Simply put, the best of the best live, work, and make art here in every genre and style of art. It’s made me better, surrounded by the best. There’s so much to learn from every other artist’s strengths and weaknesses. I love watching something that’s dope about other performers or writers and applying it to my work and seeing if it works or not.
You are a “singer who dances” rather than a “dancer who sings.” How do you feel about this distinction, and does it influence your approach to performance?
That’s a crazy question, but nowadays I would say I’m definitely a singer or musician who dances. But it hasn’t always been like that for me. When I was in high school, I was training intensively in the Royal Academy of Dance (RAD) Ballet with the goal of becoming a professional ballerina. I received my Advanced 2 ballet exam, which makes me an Associate of the RAD.
At that time, I was singing for fun in the high school choir and the school musicals, and talent shows, but nothing professional. It wasn’t until I was in college (and had given up on my professional ballerina aspirations) and singing a lot in a vocal pop/R&B group that I discovered I could write a song that sounded like a hit—and that’s where the script flipped. That’s the moment that I knew without a shadow of a doubt that pursuing music was my calling in life.
Looking ahead, what are your aspirations for the next phase of your career, and how do you plan to evolve as an artist?
I’m currently in the studio working on a vocal-focused acoustic album with my close friend and collaborator Kivion Iles. So stay tuned—I can’t wait to show the world how his genius has touched my tracks and taken them to the next level. Besides that, I have many songs in the works. I’ve been a studio rat lately—and it feels so to me. When I went to London last year, I got inspired and made my first-ever EDM track, so I’m also incredibly excited about that one.
Listen to “Hit This” below:
