Since 2022, Adidas has surged to the forefront as the go-to sneaker brand among fashion-forward street stylers, largely due to a series of high-profile collaborations. The partnership with Wales Bonner stands out, bringing a fresh twist to the Samba, Adidas’s most beloved sneaker. Yet, celebrities like Bella Hadid are now turning their attention to more under-the-radar styles.
Recently seen on the bustling streets of New York, Bella Hadid was attending an Adidas event dressed in a striking red jersey paired with a set of seldom-seen sneakers. She introduced the SL 72 OG, a model poised to surpass the Samba in popularity. Originally released in 1972 for the Munich Olympic Games, these sneakers were designed as lightweight gear for athletes to wear off the track.
Earlier in the year, Hadid was also seen sporting another pair of these shoes. She styled them with a retro brown leather jacket over a simple tank top, complemented by classic Levi’s jeans cinched with a brown belt featuring a gold buckle.