The fall/winter collection, titled “Miu Miu Live!,” showcases Zaya Wade as the star of the campaign alongside a diverse and talented “multi-disciplinary cast” that includes actors Emma Corrin, Mia Goth, and Zhao Jinmai, singer-songwriter Ethel Cain, and models Amelia Gray Hamlin and Annabelle Weatherly. This star-studded ensemble brings a unique blend of talent and creativity to the collection.
Miu Miu‘s “Miu Miu Live!” campaign aims to capture a mesmerizing space between the present and the future, presenting the models in “transient, democratic spaces in shades of grey – an airport? a TV studio?” as described by the brand’s official release. The shoot beautifully embodies the concept of movement, both everywhere and nowhere, adding a touch of enigmatic allure to the collection.
Each look in the campaign is a work of art, delicately styled to create a captivating contrast between sheer stockings and skirts paired with thick and heavy tops or jackets. Zaya Wade and Ethel Cain‘s edgy ensembles stand out with their textured and structured coats, exuding confidence and modernity. Not to mention, the small leather handbags effortlessly elevate each look, adding a touch of chic elegance.
The innovative photoshoot, brilliantly captured by photographer Zoë Ghertner, showcases the models in unexpected yet perfect pairings, pushing the boundaries of conventional fashion. Amelia Gray Hamlin confidently rocks bedazzled underwear with a wool sweater, proving that bold choices can lead to breathtaking results.
The masterful styling of the campaign is credited to Lotta Volkova, working under the creative direction of Edward Quarmby. Together, they have created a visual feast that leaves viewers in awe of the artistic brilliance on display.
It’s worth noting that this isn’t Zaya Wade‘s first rodeo with Miu Miu. Her runway debut for the brand’s show at Paris Fashion Week earlier was a moment to remember. Commanding the catwalk with poise and grace, Zaya wowed the audience while donning an olive green dress paired with a matching jacket, showcasing her flair for high fashion.