Suga, one of the well-known Bangtan Boys, has been chosen to represent Valentino as one of its newest brand ambassadors for Valentino Di.VAs, an abbreviation for “different values.”
“Chosen for his authenticity, creativity and empathy, SUGA reflects the values of the Maison, speaking to a generation through his contemporary ideals,” the luxury label wrote alongside a photo announcing the news on Instagram.
Tuesday, Suga posted a snapshot of himself being taken for Valentino on Instagram and said he was “glad” to be the new brand ambassador.
Pierpaolo Piccioli, the creative director of Valentino, was similarly enthusiastic about the new collaboration. Informing WWD that Suga is “a multifaceted artist; he is an interpreter and uses his talent and his work to express himself with energy and authenticity.”
Suga, according to Piccioli, perfectly epitomizes the values of diversity, inclusion, innovation, and enthusiasm that Di.VAs upholds. Suga will appear in Maison Valentino’s Staples campaign, which highlights the brand’s masculine essentials, as one of her first collaborations.
Just one day before Suga’s appointment with Valentino, another member of BTS was also revealed as the new face of Dior. The well-known boy band’s whole lineup has previously committed to working with Louis Vuitton in 2021.