H&M pulled out the “unapproved” Justin Bieber merch from the market amid the Pop star criticizing the design via his social media platforms.
The Swedish clothing company released an official statement, explaining,
“With regards to recent claims H&M has produced and sold Justin Bieber merchandise without the artist’s permission, H&M would like to clarify the following: Justin’s license holder has confirmed that H&M has the right contracts in place and followed all proper approval procedures for each selected design. Nevertheless, out of respect for Justin, we removed the products from our site and stores, and we’re working to find the best way to make use of them. We have been Justin Bieber’s merchandise partner since 2016, and we are very proud of the work we have done so far.”
Bieber had shared a post saying, “I didn’t approve any of the merch collection that they put up at H&M. All without my permission and approval. SMH I wouldn’t buy it if I were you.” In a series of Instagram stories, the “Love Yourself” singer said that the line was “trash” and told his fans, “I didn’t approve it, don’t buy it.” H&M had responded, “As with all other licensed products and partnerships, H&M followed proper approval procedures.”
The merch included a white sweatshirt featuring a collage of Bieber photos, a matching tote bag, “World Tour” merch, a cell-phone case, and a sweatshirt with the “Ghost” lyric “I miss you more than life.”
Check out the collection here: