REZA Moves To NYC And Introduces E-Commerce
1 min read

REZA Moves To NYC And Introduces E-Commerce

Alexandre Reza started REZA in the 1950s. He opened a store in Place Vendôme in Paris and gained notoriety for his enormous collection of rare jewels. 

The company is changing as his son Olivier assumes control and makes a risky decision for a high-end jeweler by settling down and shifting operations to New York City. 

The brand’s goal is to make fine jewelry accessible to everyone and infuse life into a typically dull environment. The first high-end jeweler to prioritize the direct-to-consumer online space was REZA, who then launched a website.

The brand-new line features a wide range of unique items that go well with both a shirt and jeans and a black tie, and are geometric and bright. To ensure that you’re comfortable with your expensive purchase, the website even allows you to try on the pieces virtually.

Check out their website here.

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