Balenciaga has taken it to the next level.
Pre-distressed sneakers are nothing new in the fashion world—brands like Golden Goose, Gucci, and Maison Margiela have been criticised for selling dirty looking shoes at grossly marked up prices in the past. Even sportswear brands have dabbled in the trend, with pre-yellowed TPUs and DIY “vintage” customs becoming commonplace in recent years. But a new design from Balenciaga dials the soiled look to the extreme, and social media is predictably up in arms over the shoes.
It’s worth noting that the pairs being sold (pictured above) don’t look quite as trashed as the shoes photographed for the campaign, but they were still enough to get Twitter talking.