Earlier in the week, Rosalía and the Weeknd released a teaser for a joint single called “LA FAMA” featuring a cameo from Danny Trejo and the Weeknd singing in Spanish. Now, the full single is available to hear, along with a video by Director X.
The music video, directed by Director X, is a colorful and stylish venture into the beloved Caribbean genre of bachata, with Rosalia starring as a singer performing in a club filled with strange and interesting patrons. Danny Trejo, a very cool and enthusiastic MC, introduces Rosalia as “La Fama,” and she seduces The Weeknd, who can’t help but be lured by her and follows her onstage.
“I wanted to write, in my own way, a bachata with a little story around ambition,” she said in a statement translated to English.“La Fama” is available to stream on all major platforms and will appear on Rosalía’s upcoming album Motamem.