Travis Scott always finds a way to immense his popularity in ways we couldn’t imagine. First, the Houston-born artist brought back Astroworld to his hometown, and turned the sold out concert into a U.S. Music Festival. Then Scott, launched partnerships with Nike and McDonalds. Now the “Sicko Mode” rapper has joined forces with popular clothing line Christian Dior.
What happens when two prolific collaborators like rapper and founder of the chameleonic label Cactus Jack, Travis Scott, and designer Kim Jones decide to link up? If the immediate response to today’s Dior Men collection is anything to go by, a match made in heaven.
On Wednesday, someone saw Travis Scott in Paris wearing a muddy-brown heavy-duty work jacket with a large Dior logo fused with his logo, Cactus Jack, on the back. Of course, once they spotted him, the rumors began circulating, and shortly after, Christian Dior clarified it.
Less than 24 hours later, a spokesperson from Dior has announced that a codesigned capsule collection with Scott will sit within the Dior Spring/Summer 2022 mainline, which creative director, Kim Jones, will unveil in its entirety on Friday during Paris Fashion Week.