Ferrari is racing into fashion. Ferrari’s plans to extend its brand also include a new restaurant in hometown Maranello in northern Italy with Michelin-starred chef Massimo Bottura.On sunday Ferrari showed it’s first in-house fashion collection.This was Ferrari’s first high-fashion collection: an ambitious and well-financed attempt to transform the brand from a luxury automotive company into a luxury lifestyle name that will serve as an avatar of Italian aesthetics to the world.
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Will we see Ferrari fashion at fashion weeks in the future? One thing that is clear from the collection is that the clothes appeal to a young generation.We recognise the colourful logos, the patterns and cuts that are very reminiscent of other big street style brands. The collection can be described as a mix of sportswear and chic casual. You can see a clear mix of neon colours and primary colours as well as black, white and grey.
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Those who want to watch the whole show can do so here in the YouTube video: